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Customer Privacy Policy

At Advance Auto Parts, Inc. one of our primary – and most important – goals is to maintain and ensure the security of our customer data. We understand that you may have concerns regarding the privacy of your personal information. This is why we have specifically created this section; to address your concerns and answer questions you may have.

This Customer Privacy Policy describes the information and privacy practices for Advance Auto Parts retail stores (the "Stores"), Advance Auto Parts Customer Care centers (the "Call Centers"),,,, websites (the "Sites"), our platform all other locations, occasions, or events where your personal information is collected by, or on behalf of Advance Auto Parts.

Advance Auto Parts has received TRUSTe's Privacy Seal signifying that this privacy policy and practices have been reviewed by TRUSTe for compliance with TRUSTe program viewable on the validation page available by clicking the TRUSTe seal.

The TRUSTe program covers information collected through these Web sites (,, and our platforms. The uses of information collected through our service shall be limited to the purpose of providing the service for which the client has engaged Advanace Auto Parts.

If you have questions or concerns regarding this privacy policy or our practices, please contact us at 1-877-ADVANCE or If you have an unresolved privacy or data use concern that we have not addressed satisfactorily, please contact TRUSTe at

Personal Information We Collect

As part of your interaction with Advance Auto Parts, we may collect personal information such as name, email address, billing address, mailing address, phone number, and credit card information.

When We Collect Personal Information

We may collect personal information from you when you:

How We Use Your Personal Information

The personal information we collect from you may be used in any of the following ways:

Opting out of Communication

If you would like to opt-out of communication from Advance Auto Parts, we will ask you to select from several different options. Please note: order confirmation communications, Speed Perks Reward and Reminder communications are considered transactional messages. Further, you may choose to maintain promotional messages from different programs or channels.

If you prefer to opt out of any of the marketing messages above, you may email Customer Care at, through communication preferences or by contacting us by telephone or postal mail by clicking the Contact Us link at the bottom of this page.

Updating/Accessing/Amending/Correcting Personally Identifiable Information

If your personally identifiable information changes, or if you no longer desire our service, you may update or delete it by making the change on our member information page, your Speed Perks profile page or by emailing Customer Care at or by contacting us by telephone or postal mail by clicking the Contact Us link at the bottom of this page.

Customer Testimonials/Comments/Reviews

We post customer testimonials/comments/reviews on our web site which may contain personally identifiable information such as our customer's name. We obtain our customer's consent prior to posting. If you wish to update or delete your testimonial, you can contact us at In some cases, we may not be able to remove your personal information, in which case we will let you know if we are unable to do so and why.


Our Web site offers publicly accessible blogs. You should be aware that any information you provide in these areas may be read, collected, and used by others who access them. To request removal of your personal information from our blog, contact us at]. In some cases, we may not be able to remove your personal information, in which case we will let you know if we are unable to do so and why.

In general, we may combine your personal information with non-personal information collected through our Stores, Call Centers, Sites, and/or third party sources in order to accomplish the uses listed above.

Security - How We Protect Your Information

At Advance Auto Parts we leverage some of the most cutting edge technology and practices to maintain the security of our customer information. Our security measures meet or exceed both industry and regulatory standards and we proactively look for ways to improve our processes. Additionally, we have internal training programs to ensure that our staff remains vigilant in protecting our customer information.

In order to help protect your information, we utilize a secure server. All supplied sensitive/credit information and login credentials is transmitted via Secure Socket Layer (SSL) technology and then encrypted into our payment gateway provider's database. Information is only accessible by those authorized with special access rights to such systems. Authorized individuals are required to keep the information confidential. Protecting your information is extremely serious business and we do not take our responsibility to our customers lightly. After a transaction, your financial information will be retained only in accordance with state and federal regulations.

Regretfully, no form of electronic communication can be guaranteed to be 100% secure. Subsequently, although we will utilize our resources to protect your information, we cannot guarantee its absolute security. Under no circumstance does Advance Auto Parts accept or assume liability for any damages whatsoever associated with the personal information received.

How We Share Your Information Outside Advance Auto Parts

We share your personal information with third parties only in the ways that are described in this privacy statement. We do not sell your personal information to third parties.

We may contract with companies or persons to provide certain services including credit card processing, shipping, data management, collections processing, promotional services, etc. We call these our Service Providers. We provide our Service Providers with the information needed for them to perform these services. We may disclose some of your personally identifiable information when we have reason to believe that it is necessary to identify, contact, or bring legal action against persons or entities who may seek to cause injury to you, Advance Auto Parts, or others. We will disclose your personally identifiable information when required to by law through properly served subpoena if we believe it necessary.

From time to time we might establish a business relationship with other persons or entities that we believe trustworthy. These are known as our Marketing Partners. In such cases we might share and cross-reference information, including some personally identifiable information about you, to enable such persons or entities to contact you regarding products and services that may be of interest to you. We only share the information we believe is appropriate to enable the Marketing Partners to carry out their responsibilities under our contracts, and we require that the information be used only for the specifically authorized purpose and that its confidentiality be maintained.

We may share aggregated demographic information about our user base with our partners for research and industry reports. This information does not identify individual users. We do not link aggregate user data with personally identifiable information.

In addition to the information above, we also may collect data on customer shopping patterns while on our Sites. This may include how frequently our Sites are visited, the length of those visits, and the types of items our customers are looking for. This is collected to help improve the current and future shopping experience of you, our customer.

Your Right Not To Have Your Personal Information Shared

We want to communicate with you only if you want to hear from us. You have the choice to be excluded from our offers and promotions and to be excluded from sharing personal information with our Marketing Partners and/or our Service Providers. If you choose not to receive information from us, please reference the Opt-Out section above. Please be sure to include your email address, full name, phone number, and specifically what information you do not want to receive, such as "no phone offers", "no mail offers", "no email offers", or "no sharing of information with partners". DO NOT include your Social Security number or account number in the email.

We will respond to reasonable requests within 10 days, but please note that sometimes these requests may take up to 6-8 weeks to be effective, particularly if we are removing your name from postal mailings. In addition, when you purchase from us in our Stores, through our Call Centers, or on our Sites, we may need to contact you via phone, email, or mail, to address questions specific to your order, even if you have opted to not receive communications.

Your California Privacy Rights

This Privacy Policy describes how we share information for marketing purposes. Pursuant to Section 1798.83 of the California Civil Code, Advance Auto Parts provides its California customers the ability to exercise "opt out" rights as follows:

You may exercise your "opt out" rights, at no charge, by calling us at 1-877-ADVANCE (238-2623), or by sending us an email at

Third Party Links

Within our Site you may find links to websites of our partners, vendors, or advertisers. It is important to note that Advance Auto Parts does not endorse or make any statement to the security of the websites that we provide links to. These websites have independent security policies, privacy policies, technology and security practices that govern them. We do not have control over their content or their security and do not accept liability of any form for the manner in which they protect and/or handle your information. We recommend that all consumers comprehensively review the privacy policy of each website that they visit to help keep them informed on how their personal information is treated and used.

Social Media Widgets

Our Web site includes Social Media Features, such as the Facebook and Twitter buttons. These Features may collect your IP address, which page you are visiting on our site, and may set a cookie to enable the Feature to function properly. Social Media Features and Widgets are either hosted by a third party or hosted directly on our Site. Your interactions with these Features are governed by the privacy policy of the company providing it.


Technologies such as: cookies, beacons, tags and scripts are used by Advance Auto Parts and our marketing partners, affiliates, or analytics / service providers (provides online customer support and data to improve the online customer shopping experience). These technologies are used in analyzing trends, administering the sites, tracking users' movements, receivimg reports based on the use of these technologies by these companies on an individual as well as aggregated basis.

We use cookies for our shopping cart, to remember users' settings (e.g. language preference), for targeted messaging, and for authentication. Users can control the use of cookies at the individual browser level. If you reject cookies, you may still use our site, but your ability to use some features or areas of our site may be limited.

Behavioral Targeting / Re-Targeting

We partner with a third party ad network to either display advertising on our Web site or to manage our advertising on other sites. Our ad network partner uses cookies and Web beacons to collect non-personally identifiable information about your activities on this and other Web sites to provide you targeted advertising based upon your interests. If you wish to not have this information used for the purpose of serving you targeted ads, you may opt-out by clicking here. Please note this does not opt you out of being served advertising. You will continue to receive generic ads.

Log Files

As is true of most websites, we gather certain information automatically and store it in log files. This information includes internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and clickstream data.

We use this information to analyze trends, to administer the Site, to track users' movements around the Site, and to gather demographic information about our user base as a whole.

We use local storage HTML 5 (LSOs) to store content information and preferences.

Third Parties, with whom we partner to provide certain features on our site or to display advertising based upon your Web browsing activity, use LSOs to collect and store information.

Various browsers may offer their own management tools for removing HTML5 LSOs.

Product Reviews and Question & Answer Areas

If you use a Product Review or Question & Answer area on this Site, you should be aware that any personally identifiable information you submit there can be read, collected, or used by other users of these areas, and could be used to send you unsolicited messages. We are not responsible for the personally identifiable information you choose to submit in these areas. To request removal of your personal information from this area, contact us at In some cases, we may not be able to remove your personal information, in which case we will let you know if we are unable to do so and why.

Email Privacy

Email is not a secure means of communication under most circumstances. Never provide sensitive personal information (i.e. Social Security number, driver's license number, or third party credit card information) to us via email. Use the appropriate secured websites to communicate this information or contact our Call Center.

Advance Auto Parts will not sell, trade, share or rent the email address you provide to anyone. We believe that your email address is personal and should be kept that way. We use your email address to provide you with better customer support, and to update you on specials.

Chat Feature

We use an optional chat feature to assist you with using the website. We do not request or collect any personally identifiable information unless it is necessary for assisting you with your specific problem.

Business Transitions

In the event Advance Auto Parts goes through a business transition, such as a merger, acquisition by another company, or sale of all or a portion of its assets, your personally identifiable information will likely be among the assets transferred. You will be notified via prominent notice on our Site for 30 days of any such change in ownership or control of your personal information.

Data Retention

We will retain your information for as long as your account is active or as needed to provide you services. If you wish to cancel your account or request that we no longer use your information to provide you services, contact us at We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

California Online Privacy Protection Act Compliance

Because we value your privacy, we have taken the necessary precautions to be in compliance with the California Online Privacy Protection Act. We therefore will not distribute your personal information to outside parties without your consent.

As part of the California Online Privacy Protection Act, all users of our Site may make any changes to their information at anytime by logging in to the Site with their username and password, clicking the "Your Account" link found at the top of each page, then clicking the "Your Personal Information" page, and finally clicking the Edit link.


We do not knowingly collect personally identifiable information from anyone under the age of 13. If it is discovered that we have collected PII from someone under 13 we will delete that information immediately.

Terms and Conditions

Please also visit our Terms and Conditions section establishing the use, disclaimers, and limitations of liability governing the use of our Site.

Your Consent

By using our Site, you (the user) agree to our Privacy Policy and our Terms and Conditions (at the link noted above) INCLUDING ALL LIMITATIONS OF DAMAGES PROVISIONS. Additionally, you consent to the collection and use of this information by Advance Auto Parts as disclosed in this Privacy Policy.

Changes to our Privacy Policy

We may update this privacy statement to reflect changes to our information practices. If we make any material changes we will notify you by email (sent to the e-mail address specified in your account) or by means of a notice on this Site prior to the change becoming effective. We encourage you to periodically review this page for the latest information on our privacy practices.

Information Related to Data Collected for our Clients

Access and Retention of Data Controlled by our Clients:

This policy was last modified on January 30, 2015.

Contacting Us

If there are any questions regarding this privacy policy you may contact us using the information below:

Advance Auto Parts, Inc.
5008 Airport Road
Roanoke, VA 24012

1-877-ADVANCE (238-2623)